Saskia Keiser (Amsterdam, 25 August 1979) – author of Hamsta World & Cute Little Club
Saskia is equal parts art director, designer, illustrator, author, brand developer, entrepreneur, and mom. She glides happily between her trades, delighting in the act of injecting joy into the everyday.
While Saskia loves wearing different hats and being able to take on varied perspectives in her work, what she most enjoys is combining all of her passions to create worlds of possibility. In these magical little places like Cute Little Club, people of all ages can open their minds, explore with their hearts, and experience the full spectrum of our perfectly imperfect individuality.
For this latest endeavour, Saskia allowed a rainbow of cute little personas to emerge organically from her own circle of loved ones and their stories, starting with her daughter Suzy. She applied a soft focus to each person’s everyday imperfections, cultivating a diverse crew of quirky characters with challenges that make them simultaneously relatable and unique. Designed using as few details as possible, the stories in Cute Little Club are surrounded in spaciousness, inviting the imagination and encouraging readers to co-create each adventure.
Whether overcoming fears or discovering that there is no such thing as normal, the experiences of these cuties remind us that life truly is like a box of chocolates: delightful and delicious, and even sweeter when shared with those around us.
Brad Bushell director of licensing and business affairs for Happy Ink’s Hamsta World and Cute Little Club
With considerable experience in building awareness and reach for some of the world’s best-known comic character properties, Brad directs the introduction and guides the growth for Happy Ink’s two main creations, Hamsta World and Cute Little Club.
“Saskia Keiser combines the creative and business skills that it takes to grow and nurture a successful character property,” he points out. “I’ve worked with the creators of Snoopy, Garfield, Wizard of ID and B.C. I find Saskia’s characters are in that same class, entertaining fans worldwide by drawing them into a community of fun and acceptance.”